In a creative endeavor that brought together local talents, professional makeup artist Amanda Gabbard and her husband, Broadway performer Michael McGuirk, collaborated with Ridgefield filmmaker William Goins to produce a commercial for Doritos, aiming for a coveted spot during the Super Bowl broadcast. With powerful Broadway vocals, McGuirk belts out "I love Doritos!" as Amanda frantically scours the kitchen for the missing bag. Her search ends at the counter—only to find nothing but crumbs. Just then, from the bathroom, McGuirk’s Broadway-worthy voice echoes again even louder: "I love Doritos!" Amanda opens the bathroom door to a Doritos chorus and then …[WATCH IT!)
While their commercial didn’t make the final cut, the experience was a SUPER win —showcasing the talent, energy, and creative spirit that Ridgefield is known for.
William Goins founder of Go Show Entertainment conceived, produced, and directed the commercial, with Owen Quinn handling the cinematography. Reflecting on the project, Amanda Gabbard remarked, "There were over 2,000 entries, and although we did not win the grand prize, we had an absolute blast shooting it!"
Who knows? Maybe next year, they’ll be the ones stealing the Super Bowl spotlight—one Dorito at a time!